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Gary Illyes just published this blog post asking webmasters and developers to adopt an efficient caching policy. This is generally a win-win situation for sites that don’t change content often. Your server will thank you! https://developers.google.com/search/blog/2024/12/crawling-december-caching What does the blog say? The source explains that Google’s crawlers support two methods for determining if content on

Last week, while working on a new landing page element with Headout, the project manager (PM) asked me a fundamental question: How will we know if this is a success from an organic POV? Initially, I almost blurted out, ‘Better rankings, more clicks, blah blah blah,’ but I knew that wasn’t a given—especially in today’s

If you’re an in-house SEO and your current process looks like running Lighthouse on a couple of URLs, putting the recommendations in a document, and sending them to your platform team, I would highly recommend stopping it. Here are key takeaways from my experience working with the platform team at Headout to improve our page

This is a small PSA for websites that want to auto-translate content. Google can’t see anything if you have this one option enabled. Disable the browser redirect option! this is how it looks on the https://wp-multilang.com/ plugin. When this option is enabled, during very first visit by the user they are redirected to the browser lang (if

How to make your multi language wordpress plugins SEO friendly