{"id":948,"date":"2025-05-31T18:57:10","date_gmt":"2025-05-31T18:57:10","guid":{"rendered":"https:\/\/sid.assawa.com\/?p=948"},"modified":"2025-06-06T13:34:24","modified_gmt":"2025-06-06T13:34:24","slug":"virality-meets-reality-the-offline-impact-of-a-viral-tweet","status":"publish","type":"post","link":"https:\/\/sid.assawa.com\/spa\/virality-meets-reality-the-offline-impact-of-a-viral-tweet\/","title":{"rendered":"Case Study: Virality Meets Reality &#8211; The Offline Impact of a Viral Tweet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I LOVE THE INTERNET! \u2764\ufe0f <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Something happened 2 weeks ago on Twitter where I usually get like 1 or 2 likes (I see you, my friends \ud83d\udc40 ) I got 1500! <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Folks around HSR: Help a small business out! \ud83c\uddef\ud83c\uddf5 <br><br>Elevator pitch: Japanese Chef. Warm Team. Simple setting. Great Pricing. Huge Portions. Genuinely Good Taste! <br><br>No waitlist \ud83d\ude09<br><br>\ud83d\udccd TOKYO RAMEN SUZUKI, Sector-2, HSR. <br>PS &#8211; Get the egg add on in your bowl! <a href=\"https:\/\/twitter.com\/ar_aaradhya?ref_src=twsrc%5Etfw\">@ar_aaradhya<\/a> <a href=\"https:\/\/twitter.com\/clearlysid?ref_src=twsrc%5Etfw\">@clearlysid<\/a> <a href=\"https:\/\/t.co\/krN0JCpDWa\">pic.twitter.com\/krN0JCpDWa<\/a><\/p>&mdash; Siddhesh (@siddhesh_asawa) <a href=\"https:\/\/twitter.com\/siddhesh_asawa\/status\/1921775823461175664?ref_src=twsrc%5Etfw\">May 12, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This unassuming tweet about a local ramen shop blew up. Before we get to the stats, here is the shop we are talking about. Tokyo Suzuki Ramen. A small ramen shop with a total of 5 staff, including the chef\/owner, Mr Suzuki, and they work in shifts of 3.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-5 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"404\" height=\"397\" data-id=\"952\" src=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-3.png\" alt=\"\" class=\"wp-image-952\" srcset=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-3.png 404w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-3-300x295.png 300w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"1280\" data-id=\"980\" src=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-1.jpeg\" alt=\"\" class=\"wp-image-980\" srcset=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-1.jpeg 960w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-1-225x300.jpeg 225w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-1-768x1024.jpeg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"1280\" data-id=\"979\" src=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-2.jpeg\" alt=\"\" class=\"wp-image-979\" srcset=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-2.jpeg 960w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-2-225x300.jpeg 225w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-2-768x1024.jpeg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1280\" data-id=\"981\" src=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-3.jpeg\" alt=\"\" class=\"wp-image-981\" srcset=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-3.jpeg 960w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-3-225x300.jpeg 225w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-3-768x1024.jpeg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1280\" data-id=\"978\" src=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-4.jpeg\" alt=\"\" class=\"wp-image-978\" srcset=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-4.jpeg 960w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-4-225x300.jpeg 225w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-4-768x1024.jpeg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"960\" data-id=\"984\" src=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-5.jpeg\" alt=\"\" class=\"wp-image-984\" srcset=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-5.jpeg 1280w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-5-300x225.jpeg 300w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-5-1024x768.jpeg 1024w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-5-768x576.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1280\" data-id=\"977\" src=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM.jpeg\" alt=\"\" class=\"wp-image-977\" srcset=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM.jpeg 960w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-225x300.jpeg 225w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.41-AM-768x1024.jpeg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1280\" data-id=\"982\" src=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.42-AM-1.jpeg\" alt=\"\" class=\"wp-image-982\" srcset=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.42-AM-1.jpeg 960w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.42-AM-1-225x300.jpeg 225w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.42-AM-1-768x1024.jpeg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1280\" data-id=\"985\" src=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.42-AM-2.jpeg\" alt=\"\" class=\"wp-image-985\" srcset=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.42-AM-2.jpeg 960w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.42-AM-2-225x300.jpeg 225w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.42-AM-2-768x1024.jpeg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1280\" data-id=\"983\" src=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.42-AM.jpeg\" alt=\"\" class=\"wp-image-983\" srcset=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.42-AM.jpeg 960w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.42-AM-225x300.jpeg 225w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-06-06-at-10.53.42-AM-768x1024.jpeg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Backstory<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve passed by this shop countless times during my evening runs but never stepped in. It was usually empty, so I always assumed it might not be worth trying\u2014until it was.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One Sunday evening (11th May), too lazy to cook, I decided to give it a shot with a friend. We arrived around 9:00 PM, and every table was empty, even on a weekend. For a moment, we thought we\u2019d made a mistake.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I initially ordered the Gyoza\u2014was never much of a dumpling guy, so it didn\u2019t really impress me. But then came the sushi, followed by the ramen. Look, I\u2019m no <em>MasterChef Australia<\/em> judge, but to me, it was one of the best meals I\u2019ve had in a long time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sure, there\u2019s always the chance of perception bias\u2014most places I visit are gourmet restaurants, so maybe I end up enjoying the food just because I\u2019ve paid good money or made the effort to dress up and drive 20 km to get there. But this wasn\u2019t one of those places. I was literally here in shorts and flip-flops.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The warmth of the team and their hustle genuinely moved me to put out just <em>one<\/em> generic tweet asking people to check it out. Just doing my part.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is what happened next &#8211;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"1024\" src=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-2-472x1024.png\" alt=\"\" class=\"wp-image-951\" style=\"width:226px\" srcset=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-2-472x1024.png 472w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-2-138x300.png 138w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-2-768x1665.png 768w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-2-709x1536.png 709w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-2-945x2048.png 945w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-2.png 1179w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pre Virality Numbers &#8211;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Big Thanks to Tokyo Suzuki Ramen Shop for being open to sharing these numbers.  <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I was very curious if this means anything to them from a business sense. Do people just bookmark stuff and forget? Is Twitter virality just for branding, and does it have a short-term play on offline walk-ins? The next day, I walked into the store, spoke to the manager, Mr Dilip, and he was more than happy to help finish this case study.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-4-1024x633.png\" alt=\"\" class=\"wp-image-953\" srcset=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-4-1024x633.png 1024w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-4-300x186.png 300w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-4-768x475.png 768w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-4.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The restaurant had a spike 3 weeks before this tweet blew up, owing tothe  long easter weekend, but if you work out average dine-ins of 40 per week, that means despite being 7 days a week with 4 tables. They were running at 9% occupancy rate. Here is the breakdown.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd22 Given Data:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dine-ins\/week (before virality):<\/strong> 40<\/li>\n\n\n\n<li><strong>Open days\/week:<\/strong> 7<\/li>\n\n\n\n<li><strong>Open hours\/day:<\/strong> 8 hours (so 56 hours\/week)<\/li>\n\n\n\n<li><strong>Avg meal duration:<\/strong> 30 minutes<\/li>\n\n\n\n<li><strong>No. of tables:<\/strong> 4<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcca Calculations:<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">1. <strong>Total Available Table Slots\/Week<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Each table can serve:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>8 hours\/day = 16 * 30-minute slots\/day<\/li>\n\n\n\n<li>Over 7 days \u2192 16 * 7 = <strong>112 slots per table\/week<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Total for 4 tables =<br><strong>112 \u00d7 4 = 448 potential seating slots per week<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">2. <strong>Occupancy Rate (Before Virality)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They had 40 dine-ins\/week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Occupancy rate =<br>= (Actual occupied slots \/ Total available slots)<br>= 40 \/ 448 \u2248 <strong>8.9%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Insight:<\/strong> Only ~9% of their capacity was being used. Lots of room to grow.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Table Turnover Ratio (Daily)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Table turnover =<br>= Number of parties served per table per day<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Total dine-ins per day = 40 \/ 7 \u2248 5.7<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spread across 4 tables \u2192 5.7 \/ 4 \u2248 <strong>1.4 table turns per table per day<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Insight:<\/strong> On average, each table was being used <strong>once to twice a day<\/strong>, though it had a capacity for 16 seatings\/day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Average of 6 customers PER DAY! Imagine being open 8 hours a day with 3 on duty staff for 6 customers. Any business will fold at this point but they had conviction about their product and kept going. Despite offering a 10-20% discount on platforms like Swiggy and Zomato they couldnt generate demand. Guess distribution is everything!  <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">While we are looking at average values &#8211; most visits for these restaurants come on the weekends, so for a good chunk of the week the restaurant ran empty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aftermath<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The post had a cool 16% engagement rate*, some 600 bookmarks, a lot of Retweets echoing the same sentiment that I had &#8211; Great Food. Warm Team and Pure Grit. A lot of very popular people jumped, and i&#8217;m very grateful to the algorithm gods for making it visible to the right people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*As per <a href=\"https:\/\/blog.hootsuite.com\/calculate-engagement-rate\/\">Hootsuite<\/a>, a standard Twitter post has a 1.6% engagement rate<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"1024\" src=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/IMG_4150-472x1024.png\" alt=\"\" class=\"wp-image-956\" style=\"width:226px\" srcset=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/IMG_4150-472x1024.png 472w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/IMG_4150-138x300.png 138w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/IMG_4150-768x1665.png 768w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/IMG_4150-709x1536.png 709w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/IMG_4150-945x2048.png 945w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/IMG_4150.png 1179w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">From a marketing POV,  anything north of 10% is great so naturally being a marketeer I wanted to see if it has any impact offline and started brainstorming with Dilip Sir (Manager) to see if we can ask offline if they came directly after looking at tweet (Attribution you know :p) &#8211; In the end we settled for just looking at average orders because this was a little cumbersome to execute with very little manpower. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Getting to the math <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd22 Given (Post-virality):<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dine-ins\/week:<\/strong> 149<\/li>\n\n\n\n<li><strong>Days open\/week:<\/strong> 7<\/li>\n\n\n\n<li><strong>Hours\/day:<\/strong> 8<\/li>\n\n\n\n<li><strong>Avg meal time:<\/strong> 30 mins<\/li>\n\n\n\n<li><strong>Tables:<\/strong> 4<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcca Calculations<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Total Available Table Slots\/Week<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Same as before:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>16 slots per table\/day \u00d7 7 = 112 slots\/table\/week<\/li>\n\n\n\n<li>4 tables \u2192 112 \u00d7 4 = <strong>448 total weekly seating slots<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Occupancy Rate (Post-virality)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">= 149 \/ 448 \u2248 <strong>33.3% occupancy<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Insight:<\/strong> Occupancy has jumped from ~9% to <strong>33%<\/strong> \u2014 a 3.7\u00d7 increase.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Table Turnover Ratio (Daily)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>149 dine-ins\/week = ~21.3 dine-ins\/day<\/li>\n\n\n\n<li>Spread across 4 tables \u2192 21.3 \/ 4 = <strong>~5.3 turns per table per day<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Insight:<\/strong> Each table is now being turned over <strong>5+ times a day<\/strong>, up from 1.4\/day.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Two weeks after the tweet, dine-ins jumped to 149 \u2014 a <strong>3.7\u00d7 increase<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Occupancy went from <strong>9% to 33%<\/strong><\/li>\n\n\n\n<li>Tables that turned over just <strong>1.4\u00d7 per day<\/strong> were now flipping <strong>5.3\u00d7 per day<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Real people showed up. Real sales followed.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I could cherry pick data if I wanted to and it would look something like this. Use this same statistic to sell you a SaaS tool, a course or my services.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-8-1024x633.png\" alt=\"\" class=\"wp-image-960\" srcset=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-8-1024x633.png 1024w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-8-300x186.png 300w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-8-768x475.png 768w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-8.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But this is what it honestly looks like. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After week 1, we saw 17% spike in total orders and 42% in the second week (T+1)  &#8211; Great Realistic Organic Branding! I am assuming there will some snow-ball effect as people who have visited the outlet will share it in their network and this may grow even more. I will keep asking the shop for data until they say No! \ud83d\ude2c\ud83d\ude02<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-5-1024x633.png\" alt=\"\" class=\"wp-image-955\" srcset=\"https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-5-1024x633.png 1024w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-5-300x186.png 300w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-5-768x475.png 768w, https:\/\/sid.assawa.com\/wp-content\/uploads\/2025\/05\/image-5.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways  &#8211; <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">See what I did there? Takeaway <> Restaurant?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Virality can drive real results \u2014 but only if the product delivers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This ramen shop wasn\u2019t some flash-in-the-pan. It had an <strong>award-winning Japanese chef<\/strong> who had worked in Singapore for 6 years. So many replies to the tweet echoed the same: <em>\u201cThis place is amazing \u2014 Why do other people not know about it\u201d<\/em>. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Underrated. The place is unassuming, but this place can give many popular Ramen outlets in the city a run for its money. <br><br>The chef from Japan has dedicated his lifetime to getting it right! <a href=\"https:\/\/t.co\/bWDkuIadYC\">https:\/\/t.co\/bWDkuIadYC<\/a><\/p>&mdash; Ramnath Shenoy (@ramnathshenoy22) <a href=\"https:\/\/twitter.com\/ramnathshenoy22\/status\/1921967771467796936?ref_src=twsrc%5Etfw\">May 12, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">I can vouch for it personally. This place is so good and just deserves so much more love by people. <br>The chef is mad sweet and they offer free sides for every 5th visit. Great okonomiyaki as well. <a href=\"https:\/\/t.co\/LnNiof6IIm\">https:\/\/t.co\/LnNiof6IIm<\/a><\/p>&mdash; Rishabh Dowerah (@rdow_02) <a href=\"https:\/\/twitter.com\/rdow_02\/status\/1922183038420586640?ref_src=twsrc%5Etfw\">May 13, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">One of the best ramen, if not the best in blr! Definitely try it out!! <a href=\"https:\/\/t.co\/G4ZtpYwJr9\">https:\/\/t.co\/G4ZtpYwJr9<\/a><\/p>&mdash; anaghaa (@anaghaa16) <a href=\"https:\/\/twitter.com\/anaghaa16\/status\/1921789011519041796?ref_src=twsrc%5Etfw\">May 12, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Some other folks also created threads highlighting their experience individually, not linked to my thread. Here&#8217;s one from Upasana, and I also saw an Instagram reel about it. Clearly, if the foundations are solid, there is so much more to be unlocked with the cascading ball effect.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\ud83d\udccdtokyo ramen suzuki, hsr. <br><br>no pre-booking. just a humble no nonsense ramen place run by a japanese chef. flavours? incredible. took me back to japan. the spicy tonkatsu ramen. the gyozas. the fried chicken. the matcha cake. loved it 100% <a href=\"https:\/\/t.co\/UXitcBN8pm\">pic.twitter.com\/UXitcBN8pm<\/a><\/p>&mdash; Sumedha Uppal (@SumedhaUppal) <a href=\"https:\/\/twitter.com\/SumedhaUppal\/status\/1924132207662383510?ref_src=twsrc%5Etfw\">May 18, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><em>Take it from Sumedha, she is much bigger food critique than I am<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Distribution still matters \u2014 even for the best products<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The restaurant never tried ads, Zomato campaigns, or even having an Instagram page. Hope they invest to capitalise on it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Authentic social proof is more powerful than any ad<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Very hard to game unless the product is perfect &#8211; Not saying it can&#8217;t be, but might as well invest in improving the product instead of trying to game the system. Takes a lot of effort and time. People don\u2019t want to be sold to \u2014 they want to believe, discover, and share. This tweet was effective because it felt genuine. There was no agenda. Just a sincere spotlight on a business that deserved more attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Frictionless content > fancy production<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I wasn\u2019t selling anything. No hashtags. No filters. Just an honest recommendation. People love helping the underdog, especially when it\u2019s framed as <em>\u201cHey, you might want to check this out.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\udde9  For Marketers &#038; Brand Managers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For those in the world of growth, social, or influencer marketing, here are some tactical takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Don&#8217;t chase vanity metrics<\/strong><br>100k views mean nothing if no one acts. Focus on <em>engagement ratios<\/em> \u2014 replies, saves, shares, and footfall uplift. That\u2019s where the story lives.<\/li>\n\n\n\n<li><strong>UGC is king<\/strong><br>Let your customers talk. Empower them to share, review, and recommend you in their own voice. UGC isn\u2019t a format \u2014 it\u2019s a trust signal.<\/li>\n\n\n\n<li><strong>Bridge the funnel<\/strong><br>Think beyond awareness. How are you nudging discovery into interest into action? This tweet bridged that gap without even trying \u2014 because the intent behind it was honest.<\/li>\n\n\n\n<li><strong>Affiliate &#038; influencer marketing should feel personal, not transactional<\/strong><br>This wasn\u2019t a campaign. It was a <em>moment.<\/em> Great campaigns feel like that, too.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfaf Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To everyone who interacted with that tweet, thank you. Seriously.<br>Your likes, replies, shares \u2014 they turned into real people walking in, eating food, and helping a small team grow.<br><strong>You made a difference.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s easy to forget that internet noise can create real-life signals. This is one of those rare, beautiful reminders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oh \u2014 and if you\u2019re wondering:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\ud83d\udcb0 <em>How much money did they actually make? How did the AOV shift week over week?<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve got that data too. Let me know if you want a deep dive post on the <strong>actual revenue impact<\/strong> \u2014 happy to break that down next if you want me to. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcda <strong>Further Reading:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a>What Are Good Engagement Rates on Social Media? (Hootsuite)<\/a><\/li>\n\n\n\n<li><a>The Psychology of Social Proof (Shopify)<\/a><\/li>\n\n\n\n<li><a class=\"\" href=\"https:\/\/blog.hubspot.com\/marketing\/influencer-marketing-campaign\">Building Effective Influencer Campaigns (HubSpot)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I LOVE THE INTERNET! \u2764\ufe0f Something happened 2 weeks ago on Twitter where I usually get like 1 or 2 likes (I see you, my friends \ud83d\udc40 ) I got 1500! This unassuming tweet about a local ramen shop blew up. Before we get to the stats, here is the shop we are talking about. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10,8],"tags":[],"class_list":["post-948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-work"],"_links":{"self":[{"href":"https:\/\/sid.assawa.com\/spa\/wp-json\/wp\/v2\/posts\/948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sid.assawa.com\/spa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sid.assawa.com\/spa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sid.assawa.com\/spa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sid.assawa.com\/spa\/wp-json\/wp\/v2\/comments?post=948"}],"version-history":[{"count":10,"href":"https:\/\/sid.assawa.com\/spa\/wp-json\/wp\/v2\/posts\/948\/revisions"}],"predecessor-version":[{"id":995,"href":"https:\/\/sid.assawa.com\/spa\/wp-json\/wp\/v2\/posts\/948\/revisions\/995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sid.assawa.com\/spa\/wp-json\/wp\/v2\/media\/952"}],"wp:attachment":[{"href":"https:\/\/sid.assawa.com\/spa\/wp-json\/wp\/v2\/media?parent=948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sid.assawa.com\/spa\/wp-json\/wp\/v2\/categories?post=948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sid.assawa.com\/spa\/wp-json\/wp\/v2\/tags?post=948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}